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Mark_TwainOver the past year or so, we have seen indicators that security managers and executives are making a shift in their perspective and priorities. Our clients are expressing concerns, new customers are seeking help and colleagues agree that dissatisfaction with the status quo is climbing.


Many companies and organizations have traditionally been interested in hiring security to serve in a kind of adjunct Customer Service role, perhaps sitting at an information desk or directing traffic. And while these are valuable functions, they have little to do with security. Security is about taking measures to guard against internal or external threats and actively making places and people safer.


With daily headlines of terrorist and criminal threats and attacks, the public at large is more aware than ever of danger. These threats are no longer theoretical or remote but rather real and local. Customers are demanding that those who manage the places they frequent – retail establishments, schools, transit hubs and the like – make an obvious effort at making them secure and safe.


Market research¹ indicates that the global physical security market is expected to reach US$110 billion by 2020, and that growing security concerns are the main reason for increasing budget allocation in the sector.


Perhaps in response to this, security directors are looking to accomplish more. They seek both qualifiable and quantifiable improvement in their ability to reliably prevent threat. Whereas in the past the mission of security was at best to apprehend, now prevention is now part of the vocabulary, and not only in the realm of Loss Prevention.


Is it just us feeling the shift or do you feel it too?

1 – Radiant Insight



(Chameleon Associates does not endorse or recommend LifeLock; but gee, it’s a good video.)